By Fiona Briggs 21 Dec 2021 | GLOBAL CONVENIENCE STORE FOCUS | www.globalconveniencestorefocus.co.uk
Lion Place, a new forecourt and foodservice concept launched in Argentina, is challenging customer expectations of the service station environment and winning positive feedback and results.
“We have paid attention to those details because customers are looking for a different ambiance and a great experience. The feedback we have received is “this is not a service station”.”
The new communal working areas and meeting rooms are another hit with customers and have really come into their own during the pandemic, as work from home edicts have restricted peoples’ movements in Argentina.
According to Reboredo, that’s as much due to luck as judgement but, this use of the upstairs space as a work versus service area, plays very well into how environments function and look in a post-pandemic world.
It is usual for the spaces to be reserved for three to four hours at a time, as well as used for meetings and to socialise, he adds. And there’s a significant universe of people who are working on-the-go, either in their cars or moving from one cafe bar to another. Lion Place is providing an extension to those private areas where people can work, Reboredo maintains.